(MOBILE FIRST WEBSITE WITH CASUAL GAMES, SOCIAL CAMPAIGN FOR DOMESTIC AND INTERNATIONAL, ORIGINAL VIDEO CONTENT AND APPLICATIONS)
While at Jetset Studios Neil was called in to spearhead the digital marketing for Anchorman 2. He was the lead producer as well as creative director for this campaign for the website, mobile, and social content and apps for both the domestic and international campaigns. The breakthrough success of these efforts were covered in great detail in trade publications.
Mobile First Website with Casual Games
The website was meant to be somewhat of a fun cookie jar for fans of the film and visitors. It included several ‘casual games’ such as ‘Pants or No Pants’, the ‘Mustache Maker’ and a ‘Staring Contest with Brick’ that could be played on both desktop and mobile. It also had a plethora of content to share on social.
For the social campaign we created a mass of static and GIF imagery that could be shared from the site on all major platforms. For the international campaign we created over 50 pieces of original scripted video content that garnered over 50 million views worldwide with Ron Burgundy’s Guide to the World.